Explore 100 years of American history through objects often taken for granted in everyday life: signs. Led by the American Sign Museum (ASM) staff, this course introduces the Museum’s origins and features a conversation with ASM’s founder about why signs matter. We will examine how signs have evolved due to trends in commerce and technology. We will also explore case studies of three major food companies who used signage to shape their brands. In the final session, we will take a virtual visit to ASM’s neon shop to see how a neon sign is made.
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